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Partnerships

Tennent's aims to unite people by sharing the best of times and the best of Scotland with them. Over the years, our partnerships have helped establish Tennent’s Lager as Scotland’s favourite pint. We’re always there in the moment, championing the very best in Scottish culture. Why does it matter so much to us? Because we’re Scotland’s biggest fan. Whether it’s supporting our national football and rugby teams or up-and-coming grassroots artists – we’re right here beside you, drinking it all in.

We’re made for this…

#MadeForThis epitomises our connection between our lager and Scottish sport. We’re more than just a partner. We’re the fan that turns up to every game – home and away, the fan that offers a shoulder to cry on in defeat, and the fan that never gives up hope.

We’re right here with you Scotland – from the first kick of the ball, till the last hug goodbye – ‘cos we’re Made For This.

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Football

Tennent’s has been by the side of Scotland National Team supporters for over 50 years, and in that time we’ve had more than a few turns on the tartan rollercoaster of emotion. This year, we took our famous passion across the Atlantic, singing our hearts out and showing the world how we support our own. While the results on the pitch didn’t quite go our way in the end, we’ll gladly raise a glass to the incredible Scottish fans who brought the party, made us proud, and showed everyone exactly why the beautiful game is so special.

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Rugby

Tennent’s Lager is proud to support Scotland Rugby’s men's and women’s teams, Glasgow Warriors and Edinburgh Rugby, from the grass roots to the international stage. We’re here to power the fans and celebrate the unsung heroes, are always up for the most daunting of challenges, and are never without hope. Find out more about our partnership with Scottish Rugby.

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